The On story
On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.
V&A has a huge selection of colors from On Running. Even though they are technical performance shoes, the On’s make great lifestyle and travel shoes. These shoes are incredibly lightweight and unique, and we love them! So will you!